Getting a Sneak Peek at Andoto Collections
Written by Dave Kiss
Good-looking video collections are only half of the battle.
There are tons of different options for helping to display your videos in video galleries on your website. I think it’s safe to say that problem has been solved. Move along. Right?
Well, maybe. But couldn’t they be doing more for you?
Think about it.
You spend all that time working back and forth with the production agency or making your videos yourself, revising the edits so the message comes across just right, and, when you’re finally ready, you upload it to the cloud.
And you wait.
And you just hope people click that little play button.
How can you carry the momentum from production to play offense and help encourage your site visitors to not only watch your videos, but take the next step on the path toward your specific business goal?
Let’s take a closer look at how Andoto collections can help.
Andoto Collections contain playlists of videos.
Video collections don’t have to be one-dimensional. Andoto collections are organized by playlists –– each collection is comprised of multiple playlists that help to categorize and sequence your videos.
You can create as many playlists per collection as you’d like, along with a unique name for each playlist.
Then, within those playlists, you can add videos in the specific order that you’d like the viewer to play them back.
This is a great approach to defining a linear viewing experience for videos meant to watch in order, like training videos or product tours.
Each video can trigger custom actions
Websites in 2019 are all doing the same thing. Pop-up chatbots in the lower right corner. “Subscribe to our newsletter” takeovers that appear a few seconds after someone shows up on your site.
We’re becoming trained to immediately look for the close button.
Isn’t there a better way to get the message across?
Here’s where the real power of Andoto lies. For each video, you can define specific interactions that will occur before, during, or after your viewers play the video.
We’re starting with a simple call-to-action which will allow you to link to another page on your website or online store, but there are so many more ways Andoto will allow you to engage with your viewer, including in real time.
What if you knew the exact moment someone started watching your sales video and could proactively reach out to them to follow up after they’ve learned a bit about your services?
What about displaying an “Add to Cart” action, allowing your site visitors to immediately purchase the product your video is showcasing?
Plain and simple: Andoto video actions will help grow your bottom line.
Works with any website
Upload your videos to Andoto (or, you can easily import your videos from Vimeo or Wistia) and your video collection can be automatically updated and displayed on any site you have, whether it’s running on WordPress, Shopify, Wix, or a custom site built for your business, using a simple embed code.
Join us, will ya?
If any of the above sounds interesting to you, we’d love to talk more with you to learn about where your business is heading.
Visit https://andoto.com to learn a bit more and subscribe to our newsletter below to stay up to date with the latest about our new platform.
The Andoto team is based out of Cleveland, Ohio. They are working on building modern video collection tools for businesses. You should follow them on Twitter.