Webinar Hubs - The Ultimate Guide to Lead-Generating Video Archives
Written by Dave Kiss
You may know by now that creating binge-worthy content experiences can accelerate your buyers’ journey. Webinars are an excellent way to share content and strategies from your internal organization with existing and prospective buyers.
While there’s something to be said for the cohort mentality, your webinar content should be preserved so that those who were unable to attend (or, who hadn’t heard of your company just yet) can view the content in the future. This helps inform your buyers about the information that you are bringing to the table and keeps your funnel open for an indefinite period of time.
Repurpose your evergreen content in an on-demand archive to collect future leads
Here are a few examples of webinar hubs that we like.
Similar to Emma, no protection on content. Nice filters and search.
How to create a Webinar hub for your business
While there are a variety of options for creating an archive for your past webinar sessions, there are two key components that you should be sure to implement for an effective webinar hub.
Use a professional Hub platform
Integrate on your own site
Providing a professional video experience on your own website and domain name makes your company and brand more trustworthy. It’s important to keep your users right where you want them to make their next step within your ecosystem, and having your webinar hub display directly on your own website is the best way to control their journey.
Searchable and filter by tags
Many people have come to expect the same professional video experience that they get on Netflix, Hulu, or Amazon Prime to exist within other platforms as well. It’s critical to provide a powerful user experience for your buyers to ensure the time they spend on your site goes as smooth as possible.
Allow webinars to be downloaded
There are times where your buyers may not have the ability to immediately watch your content but would like to download it for future playback. While not every company’s content is a good fit to allow freely downloading, it may be a worthwhile consideration to determine whether offering downloadable webinar session videos would help to increase your pipeline in the long run.
Provide transcripts for your webinars
Not only are transcripts great for SEO, but they provide a searchable outline of the contents of your video that your viewers can use to refer back to a specific topic from your video or get an overview of your video in situations where immediate playback isn’t an option.
Impose viewing requirements for your sessions
Think about the ultimate goal of conducting your webinar sessions from the start. If the objective of your webinar is to have your leads reach out to schedule a demo, you’ll want to configure your webinar hub to facilitate that journey.
Some tools out there allow for basic lead collection, but if you have any other requirements for CRM integrations or other notifications, it’s likely that you’ll want to use a professional tool like Andoto to collect, process, and manage this data collection on your behalf.
Andoto offers many tools to enable you to collect lead information before your webinar playback begins, during the playback of the session, or after the webinar has completed. We generally recommend putting a content gate up before allowing playback of a webinar session that requests the viewer enter their contact information before watching the video. Once entered, this contact information is immediately shared with your CRM, mailing list, or other customer management strategy that you’ve implemented.
The Andoto team is based out of Cleveland, Ohio. They are working on building modern video collection tools for businesses. You should follow them on Twitter.