You've Received a Vimeo Account Violation – Now What?
Written by Dave Kiss
If you’re a Vimeo user displaying pay-to-access video content on a site with even moderate traffic, your free (or cheap) ride could soon be coming to an end.
A recent wave of reports have surfaced from long-time Vimeo users stating they have received an “urgent notice” email notification describing a violation of the Vimeo Terms of Service due to excessive bandwidth usage.
Many of these users are displaying their videos behind a paywall in order to power a membership site, video course, or other pay-to-access VOD solution.
The email goes on to reiterate that all of Vimeo’s self service plans include unlimited bandwidth within the Vimeo player for non-monetized use cases only. Vimeo has also stated that they enable up to 1,000 GB of bandwidth per month for playback within monetized use cases.
Section 2 of the Vimeo TOS goes on to describe situations where they reserve the right to charge for excessive bandwidth usage:
We may charge for excessive bandwidth use when:
(1) plays occur on third-party sites without using our embeddable video player;
(2) plays occur within third-party apps (e.g., mobile or connected TV apps);
(3) you monetize Vimeo-hosted videos using a third-party payment solution; or
(4) you use our video player with a third-party advertising solution.
Vimeo offers two suggestions to remedy the situation: either make your videos free and public for all to access (ie., stop selling your videos,) or upgrade to a custom plan which would include bandwidth for monetized use cases to the tune of $6,000 per year.
The End of an Era
Vimeo has been making many changes to their business model and monetization strategy over the past few years in search of a sustainable approach. Now, they seem to be targeting their high-volume users and making moves to transition them to a higher tier.
It’s likely that Vimeo is taking losses on their high bandwidth accounts. Bandwidth is not cheap and Vimeo has been giving away too many free lunches leading to an unsustainable service.
Unfortunately, the custom payment plan that Vimeo suggests their business users to move doesn’t include any real product upgrade or benefit that the business can leverage to increase their bottom line moving forward. In other words, if you upgrade to the high tier custom plan, you’re still getting the exact same Vimeo product that you’ve had before, only now you’re paying much more than you used to.
Now might be the perfect time to evaluate the tools that are available in the video market for 2020 and find out if another service might be a better fit for your business objectives.
Alternatives to Vimeo
Our platform is suited for businesses looking to leverage commercial video. Customizable player, timeline actions, embeddable collections, tracking + integrations. Plans start at $199 per month and includes 25 free videos + 100,000 playback minutes. Each additional video is billed at $0.25 and additional playback minutes are $1 per batch of 500 minutes.
Wistia is another platform for helping businesses with their video needs. Wistia offers tools and educational content to help your business build your video brand. If you’re looking to embed collections of videos on your own site, you’ll want to look at their advanced plan which starts at $399 per month.
Vidyard is most suited for enterprise level integrations. The user experience they have crafted is pretty in-depth, so you may need someone on your team comfortable with web apps that have the available time and responsibility to manage your video account. Vidyard also offers Video Hubs, which are hosted video archives that cannot be embedded on your own website. Your choice of plans include $150, $850, or custom tier.
There are many choices when it comes to finding a home for your online video content. If you need any assistance navigating your options, contact us at email@example.com – we’re happy to help.
The Andoto team is based out of Cleveland, Ohio. They are working on building modern video collection tools for businesses. You should follow them on Twitter.